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College of Development Communication, University of the Philippines Los Banos

The College is recognized as the pioneer in development communication teaching in the world. It has trained faculty members of state universities and colleges in the Philippines and in other countries in the Asia-Pacific region for their higher degrees in development communication. In 1999, the College was named as one of two CHED national centers of excellence in communication. The BSDC degree program has set a trend and is now the model for similar degree programs implemented by other academic institutions in the Philippines and other developing countries as well.

CDC undertakes research studies in human development and the processes and structures of communication with emphasis on those that promote equity, empowerment, environmental sustainability, and peace and human rights. It undertakes training, advisory, and action projects that help build the communication capabilities and resources of people, communities, institutions, and other participants in the development process.

Visit the website of the College of Development Communication (http://www.devcom.edu.ph).

CDC Profile

The College of Development Communication (CDC) is the ninth college established under the University of the Philippines Los Baños (UPLB). It has about 600 students and 30 faculty, research and extension staff.

A CDC Backgrounder

1954: It started as the Office of Extension and Publications under the then UP College of Agriculture (UPCA)
1962: This was elevated into the Department of Agricultural Information and Communication (DAIC), having offered the first communication course in the country in 1960 under the Bachelor of Science in Agriculture curriculum.
1968: The department was renamed as the Department of Agricultural Communication.
1974: It became the Department of Development Communication. Then, it was the first to offer degree programs in development communication in the world.
1987: The department was elevated into an institute (Institute of Development Communication).
18 December 1998: The department was elevated into a college.
2000-present: the College of Development Communication offers the Bachelor of Science, Master of Science, Master of Professional Studies (via distance mode) and Doctor of Philosophy in Development Communication.

These academic programs have set a trend and are now the models of other academic institutions in the Philippines and other developing countries as well.

Vision

CDC’s vision emphasizes the use of communication in promoting selectively four major value goals which serve as the bedrock of sustainable development. Hence, its vision:A globally relevant academic institution proactively promoting sustainable development using communication as a catalyst for attaining empowerment, equity, environmentalism, and entrepreneurship (4Es) in the pursuit of distinctive excellence in agriculture, biotechnology, and environment (ABE).

Mission

As an academic institution, CDC’s mission revolves around nurturing scholarship and professionalism in the discipline as a means for improving the quality of life, thus:To nurture the intellectual foundation of development communication as a scholarly and professional endeavor towards the betterment of the human condition in the Philippines and other developing countries.

Our Objectives

The College of Development Communication aims to:n

provide higher education for students who will pursue careers in development communication practice, teaching or research;
investigate the interrelationships between human development and the processes and structures of communication with emphasis on research that promotes equity, empowerment, environmental sustainability, peace and human rights; and
undertake training, advisory and action projects that help build up the communication capabilities and resources of people, communities, institutions and other participants in the development process.

Our Location

CDC is located at the University of the Philippines Los Baños campus in College, Laguna, Philippines. The UPLB campus is about 66 km southeast of Metro Manila. It is at the foot of the legendary Mt. Makiling, one of the few remaining rain forests in Luzon. The College is also situated near international and regional research centers and science and technology parks. The CDC two-storey building is very near the entrance to the University and is adjacent to the alumni plaza and across the administration building. In addition, CDC has immediate access to the facilities of UPLB. These include:

an extensive library
628-seat auditorium
training facilities
postal, telegraphic, facsimile and e-mail services
long distance telephones
a health service unit and
athletic facilities

Seminars, conferences, banquet dining, lodging, laundry and other support services can be easily arranged. A host of wholesome entertainment joints are available immediately outside of the University campus.

Students may stay at several campus dormitories for men and women. These include:

Men's Residence Hall (co-ed)
Women's Residence Hall
New Dorm
Makiling Residence Hall
International House
Student Cooperative Housing
YMCA and
SEARCA International Residence.

They may also stay in private apartments, dormitories, and boarding houses near the campus.

Master of Science in Development Communication

This program is offered through the UPLB Graduate School.

List of Graduate Courses in Development Communication

DEVC 201 COMMUNICATION THEORY AND PLANNING (3 units)
The significance, nature, elements, and dynamics of the communication process;some theories and perspectives in the study of communication.
Prerequisite: Consent of Instructor
Offered during 1st and 2nd sem

DEVC 205 COMMUNICATION AND DEVELOPMENT (3 units)
Communication systems and proceses in developing societies; their nature, functions, and relationships with other factors relevant to development.
Prerequisite: Consent of Instructor
Offered during 1st and 2nd sem

DEVC 208 COMMUNICATION AND SOCIAL MARKETING (3 units)
Application of relevant communication. social, and behavioral paradigms; development communication strategies; commercial and social marketing concepts, principles, and practices in the promotion of social development projects.
Prerequisite: Consent of Instructor
Offered during 2nd sem

DEVC 210 ADVANCED COMMUNICATION THEORY (3 units)
An interdisciplinary approach to the understanding of behavioral change through communication.
Prerequisite: Consent of Instructor
Offered during 2nd sem

DEVC 211 ORGANIZATIONAL COMMUNICATION (3 units)
Communication structures and processes as they affect performances in organizations; internal and inter-organizational communication as factors in planned change.
Prerequisite: Consent of Instructor
Offered during 2nd sem

DEVC 212 ENVIRONMENTAL COMMUNICATION (3 units)
Principles, strategies, and approaches of communication applied to environmental protection and management
Prerequisite: Consent of Instructor

DEVC 215 COMMUNICATION AND CULTURE (3 units)
Approaches to the study of communication and culture; comparative analysis of communication variables and systems across cultures.
Prerequisite: Consent of Instructor
Offered during 1st sem

DEVC 220 COMMUNICATION POLICIES AND PLANNING (3 units)
Dimensions of communication systems planning, formulation of communication policies, experiences in communication planning and national development.
Prerequisite: Consent of Instructor
Offered during 1st sem

DEVC 230 EDUCATIONAL COMMUNICATION AND TECHNOLOGY (3units)
Theories of Educational Communication technology and their application to formal and non-formal learning
Prerequisite: Consent of Instructor
Offered during 1st sem

DEVC 231 EDUCATIONAL COMMUNICATION SYSTEMS MANAGEMENT (3 units)
Planning, designing ,and managing educational communication systems
Prerequisite: Consent of Instructor
Offered during 2nd sem

DEVC 234 TELECOMMUNICATON FOR DEVELOPMENT (3 units)
Telecommuncations technologies and their role in socioeconomic, political, educational, scientific and cultural development
Prerequisite: Consent of Instructor
Offered during 1st sem

DEVC 235 EDUCATIONAL BROADCASTING IN DEVELOPMENT (3 units)
Philosophy, principles, practice, trends ,and prospects of educational broadcasting in development
Prerequisite: Consent of Instructor
Offered during 2nd sem

DEVC 261 TESTING AND EVALUATION OF COMMUNCATION MATERIALS (3 units)
Methods of testing and evaluating print, broadcast, and audiovisual communication materials, audience studies
Prerequisite: Consent of Instructor
Offered during 1st sem

DEVC 262 COMMUNICATION RESEARCH (3 units)
Communication research methods, design, data analysis, and reporting
Prerequisite: Consent of Instructor
Offered during 1st sem

DEVC 263 COMMUNICATION OF SCIENTIFIC AND TECHNICAL INFORMATION (3 units)
Retrieving, processing, and interpreting scientific and technical information for the utilization of scientists, educators, and other knowledge linkers
Prerequisite: Consent of Instructor
Offered during 1st sem

DEVC 290 SPECIAL PROBLEM (1-3 units)
[May be taken twice provided the total number of units to be credited to student's program will not exceed 4 units]
Prerequisite: Consent of Instructor
Offered during 1st sem and 2nd sem

DEVC 291 SPECIAL TOPICS (1-3 units)
[QUANTITATIVE APPROACHES TO COMMUNICATION RESEARCH]
Prerequisite: Consent of Instructor
Offered during 1st sem and 2nd sem

DEVC 299 GRADUATE SEMINAR IN DEVELOPMENT COMMUNICATION (1 unit)
[May be taken twice for one or two semesters]
Offered during 1st sem and 2nd sem

DEVC 300 MASTER'S THESIS (6 units)
Offered during 1st sem,2nd sem, and Summer

DEVC 393 QUALITATIVE APPROACHES TO COMMUNICATION (3 units)
Participant-centered perpectives, concepts, tools, and approaches to the study of communication process
Prerequisite: Consent of Instructor
Offered during 2nd sem

DEVC 400 DOCTORAL DISSERTATION (12 units)
Offered during 1st sem,2nd sem, and Summer

Contact

Dr. Cleofe S. Torres
Dean, College of Development Communication
University of the Philippines Los Banos
College, Laguna 4031
Tel.: +63 49 536 2511 loc 208 or+63 49 536 2429
Email: cstorres@devcom.edu.ph

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