MAZI 7

MAY 2006
IN THIS ISSUE
Message from the President
CFSC Anthology:
Roots and Relevance: Introduction to the CFSC Anthology
CFSC Analysis and Opinion:
Communication and Participation: Two Sides of the Same Coin?
The Strategic, Participatory Approach: An Irritant to Power
Guest Contributors:
What My Grandmother Taught Me About Communication: Perspectives From African Cultural Values
The KALAHOK Theater Approach: A Communication Perspective
Geometries of Development
Community Media:
Our Media: Past and Future
Photo Essay: Budikote: Community Media in a Small Indian Village
CFSC Resources Available
Useful Links
Donating Made Quick and Easy Online
CFSC Consortium Body of Knowledge
Inviting Artistic Images, Songs, Poetry Showing CFSC In Action
Inviting Guest Contributors
CFSC Consortium Body of Knowledge
Are you looking for articles, books, essays, journals or reports on communication for development and social change? Is your interest HIV/AIDS, human rights or rural development? No matter what your issue, as long as it deals with communication for social change, you should be able to find useful references in the Body of Knowledge, the CFSC Consortium’s searchable database.

The body of knowledge has more than 3,000 references from around the world now registered. We invite you to consult the database for your use. And we encourage you to submit any reference you consider relevant to helping our database continue to grow.
Inviting Artistic Images, Songs, Poetry Showing CFSC In Action
Mazi invites your original images showing communication for social change in action. Whatever your medium"”photography, painting, sketches, mosaics, murals, songs or dances"”if you have an image showing people working together to give everyone a voice"”we will consider publishing it in our online magazine. Unfortunately, we are unable to return your submission. We also reserve the right to crop and/or edit your work for style and content. Each creator will be credited online for his or her submission.

Please e-mail your contribution to mazi@communicationforsocialchange.org
Inviting Guest Contributors
Do you know of interesting examples of successful applications of communication for social change principles within your community or country?

Mazi is looking for good case stories of CFSC at work: illustrations of the process of dialogue leading to community decision-making, action, implementation, monitoring, assessment and evaluation. We’re especially interested in examples of how communication processes have been strengthened or established at a community level by people who have been traditionally marginalized.

Help all of us build a better understanding of the many and varied ways that public dialogue leads to community decision-making and action. Describe for us where it takes place and why. Explain how CFSC is working. Inspire us all by telling us your community’s story.

Please e-mail your contribution of at least 250 words to mazi@communicationforsocialchange.org

Please make sure your story includes the CFSC elements: catalyst or catalytic event, problem identification, dialogue, decision-making, community action, monitoring and evaluation, and assessment of change at the individual and societal levels. Include your name, phone number, fax (if available) and email address.

The facts of all submissions will be verified. Once verified, they may be included either in Mazi or on the Consortium’s website.
Talking Truth
Message from Denise Gray-Felder
In her quarterly update to Mazi readers, Consortium President Denise Gray-Felder challenges us all to continue to "speak the truth" about challenges facing the field of communication for development.
Roots and Relevance: Introduction to the CFSC Anthology
By early July 2006, the Consortium will publish its first major book, Communication for Social Change Anthology: Historical and Contemporary Readings. What follows is an excerpt from the introduction to this groundbreaking textbook. If you'd like to order the anthology, published by the CFSC Consortium, please see the ordering information at the end of the excerpt.
Communication and Participation: Two Sides of the Same Coin? by James Deane
If communication for development and participatory development are two sides of the development coin, why has there been almost no real, structured dialogue to bring together the two fields?

To determine why, the Consortium recently participated in a meeting in London, in partnership with Concern UK, the Institute of Development Studies, Healthlink Worldwide and Panos-London. James Deane, the Consortium's managing director of strategy, was at the meeting and provides this overview for Mazi readers. If you'd like the full summary, Making Connections: Participatory Development and Communication for Social Change Symposium, please see information at the end of this overview.
The Strategic, Participatory Approach: An Irritant to Power by Alfonso Gumucio
The ability to work horizontally with communities, from within their own cultures and on the basis of their own agendas is just one feature distinguishing communicators for social change from others working in development. In this essay, Alfonso Gumucio, the Consortium's managing director for programmes, says communicators for social change focus on an inclusive, democratic approach to decision making.
What My Grandmother Taught Me About Communication: Perspectives From African Cultural Values by Alfred Opubor
What are the roots of African patrimony? And how are they relevant to communication, culture and social change? In this essay, Professor Alfred Opubor, of the West African News Media and Development Centre, in Cotonou, Benin, provides useful insights about African cultural values.
The KALAHOK Theater Approach: A Communication Perspective by Ricamela Palis
The communication for social change approach often uses drama to foster inclusive and democratic dialogue. In this excerpt of a longer essay, Ricamela Palis, a student at University of the Philippines-Los Baños, places the KALAHOK Theatre Approach of Arts Research and Training Institute in Southern Tagalog (ARTIST), Inc. in the traditions of communication theory. The ARTIST Inc. is a nongovernmental, nonprofit organization established in 1987 to extend cultural work to marginalised communities. The organisation uses arts training, research and development of arts productions to portray the realities of the region.
Geometries of Development by Hemant Shah and Karin Gwinn Wilkin
In this examination of current development ideology, Hemant Shah and Karin Gwinn Wilkins argue that "the ethnocentric and hierarchical nature of First/Third, North/South, and East/West divisions at the center of the global structure of development hold neither validly nor moral sway." Hemant Shah is a professor in the School of Journalism and Mass Communication at the University of Wisconsin-Madison. Karen Gwinn Wilkins is an associate professor and graduate advisor with the Department of Radio-TV-Film at the University of Texas-Austin.
Our Media: Past and Future by Alfonso Gumucio
The Consortium managing director of programmes, Alfonso Gumucio, attended the Our Media conference titled "Democracy and Citizens' Media," last December 2005, in Bangalore, India. He delivered the following remarks.

Our Media is a global network of activists, academics and practitioners that works for stronger alternative community and citizens' media.
Photo Essay: Budikote: Community Media in a Small Indian Village by Alfonso Gumucio
In December 2005, Alfonso Gumucio-Dagron, managing director, programmes, of the Communication for Social Change Consortium, visited community media projects while attending the Our Media conference, "Democracy and Citizen's Media," in Bangalore, India.
CFSC Resources Available
Coming Soon Communication for Social Change Anthology, Alfonso Gumucio-Dagron and Thomas Tufte, eds., South Orange, N.J.: Communication for Social Change Consortium Inc.

Who Measures Change: An Introduction to Participatory Monitoring and Evaluation of Communication for Social Change by Will Parks. South Orange, N.J.: Communication for Social Change Consortium Inc., 2005.

Measuring Change; A Guide to Monitoring and Evaluation of Communication for Social Change, ed. by Ailish Byrne with Denise Gray-Felder, Jim Hunt and Will Parks. South Orange, N.J.: Communication for Social Change Consortium Inc., 2005. This is an abridged version of the the longer Parks book.

Communities Measure Change: A Reference Guide to Monitoring Communication for Social Change, developed by CFSC Consortium, 2005. This is a poster sized at-a-glance reference for use with community-based CFSC training sessions and is not intended to be a stand-alone document. Contact the CFSC Consortium for information on training and this reference guide.

Making Waves: Stories of Participatory Communication, ed., Alfonso Gumucio-Dagron. New York, N.Y.: Rockefeller Foundation, 2001. Available in English, French and Spanish. Limited availability.

Communication for Social Change Consortium brochure. Available in English, French and Spanish.
Useful Links
NEAR FM 101.6 is a community-owned, nonprofit organization operated by a democratic cooperative, open to all organizations and individuals in Dublin North-East, Ireland.  To check out their Community Media Participatory Learning Manual, click to:
http://www.nearfm.ie/plm.htm

“The Power of Labelling in Development Practice”
We all label ourselves and others, but while efficient, labels are political and dynamic.  And, according to a recent IDS Policy Briefing, they can produce unintended, even unwelcome, consequences in development practice.  Read more:
http://www.ids.ac.uk/ids/bookshop/briefs/PB28.pdf
Donating Made Quick and Easy Online
If you would like to donate to the CFSC Consortium, it is now easier than ever. Simply visit our Web site. We now accept MasterCard, Visa, Amex, and Discover.


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