MAZI 18

FEBRUARY 2009
IN THIS ISSUE
Message from the President
Winning the Youth Vote for Obama: A Conversation With Jonathan Kopp
Ethiopia’s Civil Society and the Current Media Environment
Striding Toward the Future in Rwanda
Stories of Community Radio in East Africa: Powerful Change
Special Preview: Communication for Social Change Anthology: Historical and Contemporary Readings
DVDs: “Women of Pastapur” and "Voices from the Magdalena" Show Power of Community Media Ownership
Useful Links
CFSC Consortium Body of Knowledge
Inviting Guest Contributors
Inviting Artistic Images, Songs, Poetry Showing CFSC In Action
Please Support Us
CFSC Consortium Body of Knowledge
Are you looking for articles, books, essays, journals or reports on communication for development and social change? Is your interest HIV/AIDS, human rights or rural development? No matter what your issue, as long as it deals with communication for social change, you should be able to find useful references in the Body of Knowledge, the CFSC Consortium’s searchable database.

The body of knowledge has more than 3,000 references from around the world now registered. We invite you to consult the database for your use. And we encourage you to submit any reference you consider relevant to helping our database continue to grow.
Inviting Guest Contributors
Do you know of interesting examples of successful applications of communication for social change principles within your community or country?

Mazi is looking for good case stories of CFSC at work: illustrations of the process of dialogue leading to community decision-making, action, implementation, monitoring, assessment and evaluation. We’re especially interested in examples of how communication processes have been strengthened or established at a community level by people who have been traditionally marginalised.

Help all of us build a better understanding of the many and varied ways that public dialogue leads to community decision-making and action. Describe for us where it takes place and why. Explain how CFSC is working. Inspire us all by telling us your community’s story.

Please e-mail your contribution of at least 250 words to mazi@communicationforsocialchange.org

Please make sure your story includes the CFSC elements: catalyst or catalytic event, problem identification, dialogue, decision-making, community action, monitoring and evaluation, and assessment of change at the individual and societal levels. Include your name, phone number, fax (if available) and email address.

The facts of all submissions will be verified. Once verified, they may be included either in Mazi or on the Consortium’s Web site.
Inviting Artistic Images, Songs, Poetry Showing CFSC In Action
Mazi invites your original images showing communication for social change in action. Whatever your medium—photography, painting, sketches, mosaics, murals, songs or dances—if you have an image showing people working together to give everyone a voice—we will consider publishing it in our online magazine. Unfortunately, we are unable to return your submission. We also reserve the right to crop and/or edit your work for style and content. Each creator will be credited online for his or her submission.

Please e-mail your contribution to mazi@communicationforsocialchange.org
Please Support Us
Your tax deductible contribution to the Communication for Social Change Consortium will be used to support our work in a number of areas including HIV and AIDS globally and in Africa and the United States, polio communication, communication for empowerment, case story development and evidence gathering, participatory monitoring and evaluation, publications and research, Body of Knowledge and curriculum development and training.

All contributions made are fully tax deductible in the United States to the full extent of the law. The Consortium is a 501 (c) 3 nonprofit organisation working throughout the world.

To make a donation online, please click here. Or, contributions can be mailed to: CFSC Consortium, 14 South Orange Avenue, Suite 2F, South Orange, NJ 07079. We can accept bank drafts or cheques in U.S. dollars, British sterling, euros or South African rand.

Thank you for your support.
When Typing is Not Talking
Message from Denise Gray-Felder
The more we communicate the less we hear.
I'm sure that whoever first made this observation was attempting to be cute or witty. Surely she or he did not imagine a day when there would be so many information channels and ways to keep in touch with friends and family that people would have to schedule time in the day to talk to those they care about.
Winning the Youth Vote for Obama: A Conversation With Jonathan Kopp by Susan Mach
Social networking and digital information technologies helped spark the massive increase in youth participation that led to President Barack Obama's victory in November. During the U.S. presidential campaign, Jonathan Kopp, now global director at Ketchum Digital, was a partner with SS+K, the integrated communication agency that managed Obama's youth communication efforts. Kopp talks about how youth communication helped make history.
Ethiopia’s Civil Society and the Current Media Environment by Lourdes Margarita Caballero
The Ethiopian government recently legalised community radio and announced plans to liberalise the airwaves. But the country also has some of the world's most tightly controlled media. In this essay, Lourdes Margarita Cabellero, research associate at the Consortium, analyses the impact two new laws will have on the future of Ethiopian community radio and the country's prospects for achieving substantive democracy.
Striding Toward the Future in Rwanda by Shirley Randell
In a nationwide effort to overcome poverty and the nightmare of genocide, the people of Rwanda are using communication for social change approaches. For instance, in an attempt to help erase the stigmatisation many rape victims suffer, one nongovernmental organisation has produced tape cassettes and CDs in which some 100 women tell their personal stories of sexual violence. Local radio-listening clubs listen to their stories. This and other examples come from the latest Rwanda report from Shirley Randell, senior advisor for education for SNV Netherlands, the Foundation of Netherlands Volunteers. She also is a member of the Order of Australia.
Stories of Community Radio in East Africa: Powerful Change by Birgitte Jallov
Birgitte Jallov and Charles Lwanga-Ntale travelled to three East African countries to collect stories that map the role of community radio. These stories show how three community radio stations are bringing powerful social change to the communities they serve.
Exclusive Special Preview for Mazi Readers
Communication for Social Change Anthology: Historical and Contemporary Readings Excerpts from the English and Spanish Versions
The Communication for Social Change Anthology is the first-ever collection of historical and contemporary readings on the subject of communication for social change. With 150 contributors from Africa, Asia, Europe, Latin America, the Caribbean, Pacific Region and North America, this is essential reference for universities and research centres. The anthology—now available in Spanish as well as English—is a practical, comprehensive and definitive guide to the critical role communication plays in helping people make positive changes in their lives and their communities.

To order Spanish version, click here
To order English version, click here
DVDs: “Women of Pastapur” and "Voices from the Magdalena" Show Power of Community Media Ownership
A new, 27-minute documentary, a DVD directed and photographed by Alfonso Gumucio-Dagron, the Consortium managing director of programmes, shows that, when people who are poor own their own media, they have the means to raise their voices as a community, address problems and improve their lives. In the villages around Zaheerabad, an impoverished area in the state of Andhra Proadesh, India, a handful of Dalit women, illiterate and mostly dedicated to farming, took communication into their own hands, using video and radio in their struggle for self-reliance. Achieving local, national and global impact, the community's broadcasts show CFSC in action. Rich in beautiful images, this DVD is a must for anyone seeking to demonstrate the power of local community ownership of media and how they can achieve positive social change. Available now for $10 USD. Special offer: If you order this DVD, along with its companion DVD, "Voices of the Magdalena," the price is $16 USD for both.
Useful Links
Community radio: the power of on-air community dialogue
This issue of Mazi spotlights the vitality of community radio and its positive effects on people's lives. The Web sites of the community radio stations mentioned are:

*Radio Mang'elete, Kenya
*Radio KKCR, Southwestern Uganda

EcoNews Africa
EcoNews Africa is a Kenya-based organisation established to meet the information requirements of non-governmental organisations in East Africa. ECA's vision is a society in which communities are at the centre of decision-making on issues affecting them, control their local environment and have choices and alternatives to enable them to act on their own, others' and future generations' best interest. Their Web site is: www.econewsafrica.org/

aids2031
The world has been managing the global AIDS epidemic for more than 25 years. The year 2031 will mark 50 years since the first report of AIDS. While great strides have been made, there are persisting as well as emerging challenges that must be addressed. The aids2031 initiative is not about what we should do in 2031. Rather, it focuses on what we can do differently now to change the face of the pandemic by 2031. We are a consortium of partners who have come together to look at what we have learned about the AIDS response and to consider the implications of the changing world around AIDS.
Visit www.aids2031.org

The "Most Significant Change Methodology Technique: A Guide to Its Use"
Authors Rick Davies and Jess Dart provide organisations, community groups, students and academics wishing to use MSC to help monitor and evaluate their social change programmes and projects—or to learn about how it can be used. The technique is applicable to many sectors and in many cultural contexts. The 104-page document is free of charge digitally.
Visit http://www.mande.co.uk/


Communication for Social Change Consortium
14 South Orange Avenue, Suite 2F, South Orange, NJ 07079 United States
Phone: 1-973-763-1115 Fax: 1-973-762-8267

Communication for Social Change Consortium - Europe
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Phone: +44-207-653-1963

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