MAZI 15

MAY 2008
IN THIS ISSUE
Message from the President
Putting the Last First: Gandhi and Communication for Social Change
Photo Essay: Fostering Social Change Through Public Conversation: aids2031
Photo Essay: Developing Locally Relevant Theatre in Nigeria
Promoting Freedom of Expression, Access to Information and Empowerment of People: AMARC Salutes World Press Freedom Day
Celebrating 25 Years of Working Toward a Better World Through Community Radio: AMARC’s Bogotá Declaration
Photo Essay: Using CFSC to Meet the Needs of Today’s Students
The Communication for Social Change Anthology: Historical and Contemporary Readings – The Spanish Version
DVDs: “Women of Pastapur” and "Voices from the Magdalena" Show Power of Community Media Ownership
Useful Links
CFSC Consortium Body of Knowledge
Inviting Guest Contributors
Inviting Artistic Images, Songs, Poetry Showing CFSC In Action
Please Support Us
CFSC Consortium Body of Knowledge
Are you looking for articles, books, essays, journals or reports on communication for development and social change? Is your interest HIV/AIDS, human rights or rural development? No matter what your issue, as long as it deals with communication for social change, you should be able to find useful references in the Body of Knowledge, the CFSC Consortium’s searchable database.

The body of knowledge has more than 3,000 references from around the world now registered. We invite you to consult the database for your use. And we encourage you to submit any reference you consider relevant to helping our database continue to grow.
Inviting Guest Contributors
Do you know of interesting examples of successful applications of communication for social change principles within your community or country?

Mazi is looking for good case stories of CFSC at work: illustrations of the process of dialogue leading to community decision-making, action, implementation, monitoring, assessment and evaluation. We’re especially interested in examples of how communication processes have been strengthened or established at a community level by people who have been traditionally marginalised.

Help all of us build a better understanding of the many and varied ways that public dialogue leads to community decision-making and action. Describe for us where it takes place and why. Explain how CFSC is working. Inspire us all by telling us your community’s story.

Please e-mail your contribution of at least 250 words to mazi@communicationforsocialchange.org

Please make sure your story includes the CFSC elements: catalyst or catalytic event, problem identification, dialogue, decision-making, community action, monitoring and evaluation, and assessment of change at the individual and societal levels. Include your name, phone number, fax (if available) and email address.

The facts of all submissions will be verified. Once verified, they may be included either in Mazi or on the Consortium’s Web site.
Inviting Artistic Images, Songs, Poetry Showing CFSC In Action
Mazi invites your original images showing communication for social change in action. Whatever your medium—photography, painting, sketches, mosaics, murals, songs or dances—if you have an image showing people working together to give everyone a voice—we will consider publishing it in our online magazine. Unfortunately, we are unable to return your submission. We also reserve the right to crop and/or edit your work for style and content. Each creator will be credited online for his or her submission.

Please e-mail your contribution to mazi@communicationforsocialchange.org
Please Support Us
Your tax deductible contribution to the Communication for Social Change Consortium will be used to support our work in a number of areas including HIV and AIDS globally and in Africa and the United States, polio communication, communication for empowerment, case story development and evidence gathering, participatory monitoring and evaluation, publications and research, Body of Knowledge and curriculum development and training.

All contributions made are fully tax deductible in the United States to the full extent of the law. The Consortium is a 501 (c) 3 nonprofit organisation working throughout the world.

To make a donation online, please click here. Or, contributions can be mailed to: CFSC Consortium, 14 South Orange Avenue, Suite 2F, South Orange, NJ 07079. We can accept bank drafts or cheques in U.S. dollars, British sterling, euros or South African rand.

Thank you for your support.
Why Dialogue Is Priceless
Message from Denise Gray-Felder
Several world events of the past few months weigh heavily on my heart and mind as I write this message. I'm troubled and anxious; yet I'm encouraged and buoyed by the determination and commitment of Kenyans and Zimbabweans living in their native countries as well as around the globe as they raise their voices and stand up against dishonest government. Their stories are stories of conviction and courage. Many have been beaten, persecuted and abused as a result of daring to point out that no one has the right to steal an election, especially those elected previously in democratic elections.
Putting the Last First: Gandhi and Communication for Social Change by Arvind Singhal
In his focus on India's poorest, most marginalised people, Mahatma Gandhi used communication for social change approaches. Arvind Singhal, the Samuel Shirley and Edna Holt Marston endowed professor in the department of communication at the University of Texas in El Paso, explains how Gandhi's success, including inspiring the popular movement that freed his country from colonial rule, was a result of his understanding how cultural symbols can help achieve positive social change.
Photo Essay: Fostering Social Change Through Public Conversation: aids2031 by Denise Gray-Felder
For more than 25 years, the response to AIDS has taken primarily short-term, crisis views of the challenges the pandemic presents. Despite tremendous progress, much work is needed now to prepare for future management of AIDS as a disease of communities not just of individuals. The implications for future leadership, communication, financing and programming are immense, as some current approaches may become irrelevant in the future.
Photo Essay: Developing Locally Relevant Theatre in Nigeria
by Alfonso Gumucio-Dagron
Following is an historical perspective with photos: In Nigeria, in the early 1990s, a pioneering initiative used community theatre systematically as a communication tool for social change. Alfonso Gumucio-Dagron, the Consortium's manager director of programmes, was part of the project. He highlights the importance of the initiative—and the lessons we can learn from it.
Promoting Freedom of Expression, Access to Information and Empowerment of People: AMARC Salutes World Press Freedom Day
The World Association of Community Radio Broadcasters (AMARC) recently saluted the "Maputo Declaration: Fostering Freedom of Expression, Access to Information and Empowerment of People." The organization's endorsement took place at the conclusion of a two-day conference UNESCO convened earlier this month. See below for links to English, Spanish and French versions of the declaration.
Celebrating 25 Years of Working Toward a Better World Through Community Radio: AMARC’s Bogotá Declaration
Advocates of using community radio as a way to communicate for social change met earlier this year in Bogotá, Colombia, to celebrate the 25th anniversary of the founding of the World Association of Community Radio Broadcasters (AMARC). Recognising how enormous changes in technology have created both challenges and advances for communities, AMARC members pledged to continue its advocacy of using technology to benefit all humanity, not just the bottom lines of corporations. Following are English, Spanish and French versions of AMARC's Declaration.
Photo Essay: Using CFSC to Meet the Needs of Today’s Students by Alan Thomson and Alex Mavrocordatos
Educators worldwide face huge challenges. For example, top-down, teacher-centred education does not align with young people's rights and growth as set out by the U.N. General Assembly's Convention on the Rights of the Child. An innovative teaching program, using CFSC approaches, is helping teachers meet pupil-centred needs.
The Communication for Social Change Anthology: Historical and Contemporary Readings – The Spanish Version
Antología de comunicación para el cambio social:
lecturas históricas y contemporáneas (2008)
Gumucio-Dagron, Alfonso y Tufte, Thomas (coordinadores)

Antología de comunicación para el cambio social disponible por primera vez en español. Esta es la primera y única compilación de textos sobre comunicación para el desarrollo y el cambio social, un libro de referencia esencial en las universidades y centros de enseñanza especializados en el tema, así como para estudios de antropología, sociología o relaciones internacionales. El libro, de 1500 páginas, contiene 200 textos de 150 autores de todas las regiones del mundo, y incluyendo muchos de los expertos más importantes de América Latina sobre la comunicación para el cambio social. El precio es $75USD por copia en español y $65USD para pedidos de 3 o más libros

Por favor pidan anticipadamente las copias de la version española de la Antología de CFSC que estarán disponibles en tres meses.

The Communication for Social Change Anthology:
Historical and Contemporary Readings
The Spanish Version
Alfonso Gumucio-Dagron and Thomas Tufte, Editors

The Communication for Social Change Anthology is available for the first time in Spanish. A collection of readings on the subject of communication for social change, this is an essential reference for universities and research centres as well as for departments of anthropology, sociology and international relations. The 1500-page book contains 200 readings by 150 authors from all regions of the world, including many Latin American experts on communication for social change. The price for the Spanish version of the CFSC Anthology is $75USD per copy and $65USD each for orders of three or more.

Please order advance copies of the Spanish version of the CFSC Anthology, which will be available in three months.
DVDs: “Women of Pastapur” and "Voices from the Magdalena" Show Power of Community Media Ownership
A new, 27-minute documentary, a DVD directed and photographed by Alfonso Gumucio-Dagron, the Consortium managing director of programmes, shows that, when people who are poor own their own media, they have the means to raise their voices as a community, address problems and improve their lives. In the villages around Zaheerabad, an impoverished area in the state of Andhra Proadesh, India, a handful of Dalit women, illiterate and mostly dedicated to farming, took communication into their own hands, using video and radio in their struggle for self-reliance. Achieving local, national and global impact, the community's broadcasts show CFSC in action. Rich in beautiful images, this DVD is a must for anyone seeking to demonstrate the power of local community ownership of media and how they can achieve positive social change. Available now for $10USD. Special offer: If you order this DVD, along with its companion DVD, "Voices of the Magdalena," the price is $16USD for both.
Useful Links
Media and Global Divides: IAMCR's 2008 Conference, July 20-25
The 2008 International Association for Media and Communication Research Congress, hosted by Stockholm University and its Department of Journalism, Media and Communication, will take place in Stockholm, Sweden, from July 20 to July 25. IAMCR's goal is to strengthen and encourage the participation of researchers from around the globe. The congress theme will be Media and Global Divides. For more information, visit
http://www.mediaandglobaldivides.se/

Attendees should see Thomas Tufte or Florencia Enghel during the conference for information on ordering the CFSC Anthology: Historical and Contemporary Readings at special conference discount prices.

Transformation: AEJMC's 2008 Convention, August 6-9
The Association for Education in Journalism and Mass Communication will hold its 2008 convention from August 6 to August 9 in Chicago, Illinois, United States. The conference theme, Transformation, will focus on such issues as the dramatic changes in today's media, including advertising, entertainment, news, advocacy, copyright law and privacy rights. For more information, visit
http://www.aejmc.org/_events/convention/chicago_promo.pdf

aids2031 seeks to spark global conversations about how actions we take today will help prepare the world for constructive long-term responses to this pandemic. The communication working group of aids2031 is convened by the CFSC Consortium. If you are interested in hosting a public dialogue about AIDS in your community, province or nation - especially among youth and marginalised people - please contact us at info@communicationforsocialchange.org

For information about aids2031 visit
http://www.aids2031.org/


Communication for Social Change Consortium
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Phone: 1-973-763-1115 Fax: 1-973-762-8267

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Phone: +44-207-653-1963

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