MAZI 14

FEBRUARY 2008
IN THIS ISSUE
Message from the President
Ensuring Vulnerable People Have Information and Communication Channels: Communication for Empowerment
Communication for Empowerment in Mozambique: An Assessment of Communication and Media Needs at the Community Level
Making a Bid to Become Africa’s IT Hub: Rwanda Makes Huge Strides
Photo Essay: Pioneering Community-run Radio in Laos: The Khoun Community Radio Station
Photo Essay: Using Photography to Help Young Shoe Shine Workers Tell Their Stories in La Paz, Bolivia
Evaluating Impact: Only a Diverse Approach Makes Sense
Measuring Change: Exploring a Collegial Way to Share and Learn
The Communication for Social Change Anthology: Historical and Contemporary Readings – The Spanish Version
“Women of Pastapur” Shows Power of Community Media Ownership in India
Useful Links
CFSC Consortium Body of Knowledge
Inviting Guest Contributors
Inviting Artistic Images, Songs, Poetry Showing CFSC In Action
Please Support Us
CFSC Consortium Body of Knowledge
Are you looking for articles, books, essays, journals or reports on communication for development and social change? Is your interest HIV/AIDS, human rights or rural development? No matter what your issue, as long as it deals with communication for social change, you should be able to find useful references in the Body of Knowledge, the CFSC Consortium’s searchable database.

The body of knowledge has more than 3,000 references from around the world now registered. We invite you to consult the database for your use. And we encourage you to submit any reference you consider relevant to helping our database continue to grow.
Inviting Guest Contributors
Do you know of interesting examples of successful applications of communication for social change principles within your community or country?

Mazi is looking for good case stories of CFSC at work: illustrations of the process of dialogue leading to community decision-making, action, implementation, monitoring, assessment and evaluation. We’re especially interested in examples of how communication processes have been strengthened or established at a community level by people who have been traditionally marginalised.

Help all of us build a better understanding of the many and varied ways that public dialogue leads to community decision-making and action. Describe for us where it takes place and why. Explain how CFSC is working. Inspire us all by telling us your community’s story.

Please e-mail your contribution of at least 250 words to mazi@communicationforsocialchange.org

Please make sure your story includes the CFSC elements: catalyst or catalytic event, problem identification, dialogue, decision-making, community action, monitoring and evaluation, and assessment of change at the individual and societal levels. Include your name, phone number, fax (if available) and email address.

The facts of all submissions will be verified. Once verified, they may be included either in Mazi or on the Consortium’s Web site.
Inviting Artistic Images, Songs, Poetry Showing CFSC In Action
Mazi invites your original images showing communication for social change in action. Whatever your medium—photography, painting, sketches, mosaics, murals, songs or dances—if you have an image showing people working together to give everyone a voice—we will consider publishing it in our online magazine. Unfortunately, we are unable to return your submission. We also reserve the right to crop and/or edit your work for style and content. Each creator will be credited online for his or her submission.

Please e-mail your contribution to mazi@communicationforsocialchange.org
Please Support Us
Your tax deductible contribution to the Communication for Social Change Consortium will be used to support our work in a number of areas including HIV and AIDS globally and in Africa and the United States, polio communication, communication for empowerment, case story development and evidence gathering, participatory monitoring and evaluation, publications and research, Body of Knowledge and curriculum development and training.

All contributions made are fully tax deductible in the United States to the full extent of the law. The Consortium is a 501 (c) 3 nonprofit organisation working throughout the world.

To make a donation online, please click here. Or, contributions can be mailed to: CFSC Consortium, 14 South Orange Avenue, Suite 2F, South Orange, NJ 07079. We can accept bank drafts or cheques in U.S. dollars, British sterling, euros or South African rand.

Thank you for your support.
Looking into the Eyes of Those We Serve: Reflections on Future Challenges
Message from Denise Gray-Felder
We are entering our sixth year as the Communication for Social Change Consortium. It is a time of expansion, with our opening the Consortium's European office in London. We welcome new board members Nick Ishmael Perkins, who's at the Institute of Development Studies in the United Kingdom and Dilip Cherian, chairman of Perfect Relations in India.
Ensuring Vulnerable People Have Information and Communication Channels: Communication for Empowerment
by Birgitte Jallov
When vulnerable people are not involved in policy processes, fragile democracies in poor countries face severe challenges. The Consortium is working with the United Nations Development Programme and the UNDP Oslo Governance Centre to develop—and then to launch globally—a tool to help all people in developing countries have the information and communication channels necessary to improve their lives. The aim of this project, called communication for empowerment, is to achieve the Millennium Development Goals. After her strategic overview, Birgitte Jallov, senior communication specialist, outlines key facts, processes and next steps of the communication for empowerment initiative. We will keep Mazi readers informed as we move forward with this important and exciting process. For more information sources, see end of this report.
Communication for Empowerment in Mozambique: An Assessment of Communication and Media Needs at the Community Level
by Faruco Sadique Ibraimo and Barry Driscoll
Following is one of five national pilot studies now under way to assess ways to empower vulnerable people who are marginalised from central information flows and who lack the communication channels necessary to participate in national and local debates and agenda-setting. This study describes the Mozambican context, including the legal and regulatory environment for communication and media. It then presents communication and information audits carried out in the districts of Mandlakazi, Dondo and Monapo, audits designed to enable community members to identify their needs. This study concludes by extracting and presenting a series of challenges and possible ways forward. Funded by the United Nations Development Fund, this report was written by Faruco Sadique Ibraimo, a consultant, and Barry Driscoll, of the United Nations Development Programme. The Communication for Social Change Consortium coordinated the report. The views and interpretations in this report are the authors' and do not necessarily reflect those of UNDP or the Communication for Social Change Consortium.
Making a Bid to Become Africa’s IT Hub: Rwanda Makes Huge Strides
by Shirley Randell
Despite poverty and other daunting challenges, Rwanda intends to become the Singapore of Africa. As it implements the government's information technology plan, the country demonstrates resilience and determination as it moves from subsistence farming to a knowledge-based economy. Shirley Randell is senior advisor for education for SNV Netherlands, the Foundation of Netherlands Volunteers. She also is a member of the Order of Australia.
Photo Essay: Pioneering Community-run Radio in Laos: The Khoun Community Radio Station
by Birgitte Jallov with support by Laurence Mach
Dreams of a better life for themselves, their families and their communities motivated the first group of trained community broadcasters to volunteer and ultimately become the pioneers and trainers of community radio in the poorest districts of Laos.
Photo Essay: Using Photography to Help Young Shoe Shine Workers Tell Their Stories in La Paz, Bolivia
by April Pojman
Shoe shining is a common job among youth from rural immigrant families who move to large Bolivian cities like La Paz. It generates money to pay for their studies and helps with household expenses. The boys (and a few girls) who grow up shining shoes in the streets are known in Spanish as lustracalzados.
Evaluating Impact: Only a Diverse Approach Makes Sense
Statement by the European Evaluation Society
Only a diverse approach to evaluating development initiatives—not any single-perspective approach—is appropriate, according to a recent statement by the European Evaluation Society. EES does not consider any one method first choice or "the gold standard." Responding to global pressure from some interests advocating "scientific" and "rigorous" impact evaluation, most notably randomised control trials, the statement explains ESS's rationale and lists publications that consider diverse approaches to evaluating impact. For the Consortium's views on the issue, see "Working Toward Evidence-Based Process: Evaluation That Matters," by Ailish Byrne, the Consortium's senior associate of research and evaluation. Also available, free of charge, is our "Communities Measure Change." See "Publications and Resources" on our Web site.
Measuring Change: Exploring a Collegial Way to Share and Learn
by Birgitte Jallov
How do we promote a media system and an environment that foster democracy and contribute to development goals? How do we achieve sustainable change? These critical communication for social change issues were the focus of a recent symposium in Germany hosted by the Catholic Media Council. Birgitte Jallov, an independent consultant, was at the symposium and summarises its key discussions for Mazi readers.
The Communication for Social Change Anthology: Historical and Contemporary Readings – The Spanish Version
Antología de comunicación para el cambio social:
lecturas históricas y contemporáneas (2008)
Gumucio-Dagron, Alfonso y Tufte, Thomas (coordinadores)

Antología de comunicación para el cambio social disponible por primera vez en español. Esta es la primera y única compilación de textos sobre comunicación para el desarrollo y el cambio social, un libro de referencia esencial en las universidades y centros de enseñanza especializados en el tema, así como para estudios de antropología, sociología o relaciones internacionales. El libro, de 1500 páginas, contiene 200 textos de 150 autores de todas las regiones del mundo, y incluyendo muchos de los expertos más importantes de América Latina sobre la comunicación para el cambio social. El precio es $75USD por copia en español y $65USD para pedidos de 3 o más libros

Por favor pidan anticipadamente las copias de la version española de la Antología de CFSC que estarán disponibles en tres meses.

The Communication for Social Change Anthology:
Historical and Contemporary Readings
The Spanish Version
Alfonso Gumucio-Dagron and Thomas Tufte, Editors

The Communication for Social Change Anthology is available for the first time in Spanish. A collection of readings on the subject of communication for social change, this is an essential reference for universities and research centres as well as for departments of anthropology, sociology and international relations. The 1500-page book contains 200 readings by 150 authors from all regions of the world, including many Latin American experts on communication for social change. The price for the Spanish version of the CFSC Anthology is $75USD per copy and $65USD each for orders of three or more.

Please order advance copies of the Spanish version of the CFSC Anthology, which will be available in three months.
New DVD: “Women of Pastapur” Shows Power of Community Media Ownership in India
A new, 27-minute documentary, a DVD directed and photographed by Alfonso Gumucio-Dagron, the Consortium managing director of programmes, shows that, when people who are poor own their own media, they have the means to raise their voices as a community, address problems and improve their lives. In the villages around Zaheerabad, an impoverished area in the state of Andhra Proadesh, India, a handful of Dalit women, illiterate and mostly dedicated to farming, took communication into their own hands, using video and radio in their struggle for self-reliance. Achieving local, national and global impact, the community's broadcasts show CFSC in action. Rich in beautiful images, this DVD is a must for anyone seeking to demonstrate the power of local community ownership of media and how they can achieve positive social change. Available now for $10USD. Special offer: If you order this DVD, along with its companion DVD, "Voices of the Magdalena," the price is $16USD for both.
Useful Links
Professor Anil Gupta, who teaches at India's prestigious Institute of Management, fears that, as India hurtles toward modernisation, the wisdom of poor people in rural areas will disappear. Each year, Gupta and many of his followers take long journeys by foot, visiting remote villages and looking for surviving examples of ancient folkways. He also leads the Honeybee Network, a huge repository of village wisdom about plants and animals as well as ingenious inventions. For a BBC story about Professor Gupta, link to
news.bbc.co.uk

Protecting Free Media, a Catalyst for Democracy and Change
The Centre for International Media Assistance, an initiative of the National Endowment for Democracy, aims to strengthen the support, raise the visibility, and improve the effectiveness of media assistance programmes throughout the world. The Centre provides information, builds networks, conducts research and highlights the indispensable role independent media play in creating and developing sustainable democracies globally. For more information:
www.ned.org


Communication for Social Change Consortium
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