MAZI 13

NOVEMBER 2007
IN THIS ISSUE
Message from the President
Democracy, Development and the Media
by James Deane
Playing With Fire
by Alfonso Gumucio Dagron
Battling Stigma and Silence: Using CFSC to Fight HIV/AIDS in African American Communities
by Lenora Kukome
Working Toward Evidence-Based Process: Evaluation That Matters
by Ailish Byrne
Photo Essay: Using Communication to Help Bring Education for All in Lesotho
Photos and text by Joanne Edgar with support from Laurence Mach
Dialogues on Communication and Development
CFSC Anthology: Historical and Contemporary Readings
Message to Universities of the South
Donating Made Quick and Easy Online
CFSC Consortium Body of Knowledge
Inviting Guest Contributors
Inviting Artistic Images, Songs, Poetry Showing CFSC In Action
CFSC Consortium Body of Knowledge
Are you looking for articles, books, essays, journals or reports on communication for development and social change? Is your interest HIV/AIDS, human rights or rural development? No matter what your issue, as long as it deals with communication for social change, you should be able to find useful references in the Body of Knowledge, the CFSC Consortium’s searchable database.

The body of knowledge has more than 3,000 references from around the world now registered. We invite you to consult the database for your use. And we encourage you to submit any reference you consider relevant to helping our database continue to grow.
Inviting Guest Contributors
Do you know of interesting examples of successful applications of communication for social change principles within your community or country?

Mazi is looking for good case stories of CFSC at work: illustrations of the process of dialogue leading to community decision-making, action, implementation, monitoring, assessment and evaluation. We’re especially interested in examples of how communication processes have been strengthened or established at a community level by people who have been traditionally marginalised.

Help all of us build a better understanding of the many and varied ways that public dialogue leads to community decision-making and action. Describe for us where it takes place and why. Explain how CFSC is working. Inspire us all by telling us your community’s story.

Please e-mail your contribution of at least 250 words to mazi@communicationforsocialchange.org

Please make sure your story includes the CFSC elements: catalyst or catalytic event, problem identification, dialogue, decision-making, community action, monitoring and evaluation, and assessment of change at the individual and societal levels. Include your name, phone number, fax (if available) and email address.

The facts of all submissions will be verified. Once verified, they may be included either in Mazi or on the Consortium’s Web site.
Inviting Artistic Images, Songs, Poetry Showing CFSC In Action
Mazi invites your original images showing communication for social change in action. Whatever your medium—photography, painting, sketches, mosaics, murals, songs or dances—if you have an image showing people working together to give everyone a voice—we will consider publishing it in our online magazine. Unfortunately, we are unable to return your submission. We also reserve the right to crop and/or edit your work for style and content. Each creator will be credited online for his or her submission.

Please e-mail your contribution to mazi@communicationforsocialchange.org
Can New Technology Promote Dialogue?
Message from Denise Gray-Felder
I'm worried. And this is not my normal, garden-variety "the world is a mess" worrying.

For several days I've been haunted by a recent news story. Tragic, terrible and bizarre, it is an item about yet another young child found dead in a U.S. city. It turns out that the child's mother confessed to the murder, saying that she was "addicted to video games." The game in particular that she is hooked on is very violent and perhaps even promotes satanic imagery.
Democracy, Development and the Media
by James Deane
Development actors should take a more active interest in the role of media in the world's developing countries, argues James Deane, head of policy development at the BBC World Service Trust and the Consortium's former managing director of strategy. Without debate, action and leadership, democracies will exist only in name, not substance. In this paper, delivered at the University of Uppsala Collegium for Development Studies, Deane argues that sustainable development depends on media focused on the enormous challenges facing people who are poor and powerless.
Playing With Fire
by Alfonso Gumucio Dagron
Institutional agendas, red tape and the politics of power have prevented the profound organisational changes so desperately needed to make communication for social change widely implemented, argues Alfonso Gumucio Dagron, the Consortium's managing director of programmes. This piece, the keynote address at the Centre for Media Studies Conference at India's University of Hyderabad, November 1 and 2, explains why so many development decision makers mistakenly believe they're "already doing" communication for social change.
Battling Stigma and Silence: Using CFSC to Fight HIV/AIDS in African American Communities
by Lenora Kukome
How can communication for social change help clergy address the HIV/AIDS crisis in African American communities? A Nashville, Tenn.-based community initiative is using the communication for social change approach, as volunteers and staff engage in outreach among African American people in rural and urban areas of the United States. This piece, by Lenora Kukome, a communication and development master's student at Ohio University, highlights the work of the Metropolitan Interdenominational Church's Technical Assistance Network, a U.S.-based community organisation the CFSC Consortium has worked with.
Working Toward Evidence-Based Process: Evaluation That Matters
by Ailish Byrne
Reflecting on her experience evaluating communication for social change processes, Ailish Byrne, the Consortium's senior associate of research and evaluation, highlights recent relevant and thought-provoking writing on development practice and its evaluation. She then outlines the practical implications for organisations wanting to evaluate their work in ways that engage diverse stakeholders in processes that are meaningful, worthwhile and practical.
Photo Essay: Using Communication to Help Bring Education for All in Lesotho
Photos and text by Joanne Edgar with support from Laurence Mach
The Kingdom of Lesotho is a small mountainous country completely surrounded by South Africa. It is a peaceful, politically stable country; a nation with a traditionally high literacy rate when compared with other African countries. The people of Lesotho place a high value on education which they view as a human right for all citizens. Lesotho's constitution encourages fundamental education for all.
Dialogues on Communication and Development
A series of dialogues on communication and development will take place in Sweden when ORECOMM will be launched at the International Association for Media and Communication Research World Congress, in Stockholm, July 20-25, 2008.

ORECOMM-Consortium for Communication and Glocal Change is a consortium established at Roskilde University, in Denmark, and Malmų University, in Sweden.

The goal is to strengthen research in the field of communication for development. The focus is the relationship of media, communication and change processes at both global and local levels. It will research communication challenges in human security and conflict, health and environment, governance and the public sphere, media and cultural production and news media and transnational flows. The ORECOMM Dialogues are a series of consultative dialogues at either Roskilde University or Malmo University. The will bring in international scholars to discuss the role and nature of communication in relation to the ORECOMM themes. For more information, contact Thomas Tufte at ttufte@ruc.dk.
CFSC Anthology: Historical and Contemporary Readings

On Sale Now. $120 per copy for this two-volume reference bound into one book. Special price: $75 per copy for orders of three or more. Order today online. Shipped within 24 hours.

The Communication for Social Change Anthology:
Historical and Contemporary Readings

This groundbreaking book brings together a broad variety of views and features more than 150 key thinkers throughout the world. Edited by Alfonso Gumucio Dagron and Thomas Tufte, the anthology reviews the evolution of communication for social change thinking from the early 20th century to the present. With more than 1,000 pages, this reference work is essential for communication and development experts as well as for anyone conducting business globally.

Click here now to order your copy.

Message to Universities of the South

The Consortium recently received a grant to distribute, free of charge, 200 copies of the Communication for Social Change Anthology: Historical and Contemporary Readings to universities in developing countries.

We ask our readers to nominate appropriate universities to receive a free copy of this groundbreaking work, which brings together a broad variety of views and features more than 150 key thinkers throughout the world. The anthology’s retail price is USD 120 per copy or 75 USD for purchases of three or more copies.
Appropriate universities will have departments or programmes that focus on communication for development, international affairs, communication for social change or social communication—or that offer courses in any of these subjects. The donated anthology will be sent to the university library or communication department for use by all students and faculty.

If you’d like to apply for a donated copy of the CFSC Anthology, please contact us at info@communicationforsocialchange.org no later than June 30, 2007. Include the following information in your email:

• Name of university;
• Name of department;
• Name of dean or department chair;
• Mailing address;
• Telephone and fax numbers;
• Name of person to contact; and
• E-mail address for person to contact.

We will contact the university contact before sending the book and will publish a list of all schools receiving the free copies.
Thank you for your assistance as we ensure that students and faculty in developing countries have access to this important resource.

Donating Made Quick and Easy Online
If you would like to donate to the CFSC Consortium, it is now easier than ever. Simply visit our Web site. We now accept MasterCard, Visa, Amex, and Discover.


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